MULTIPLATFORM 360° CAMPAIGNS
Extensive experience developing multiplatform campaigns (integrating key offline and online media) for various movie releases including Penguins of Madagascar, Trolls, Assassin's Creed, Logan and War for the Planet of the Apes, among many others. Strategies included integration of Out of Home, TV and Radio activities with augmented reality, social media, influencers, video, adwords, analytics, re-targeting and programmatic media buys, among various other available tools.
Attended several digital training courses including a Digital Communication and Social Media course at ITESM and digital seminars organized by 20th Century Fox.
DIGITAL & MULTIPLATFORM
Samples of recent activities with influencers and social media followers. These are great samples of multi-disciplinary team efforts.
Click on each image and then "go to link" to view each activity's videos.